Santiago de Cali is the capital of Valle del Cauca and the third most populous city in Colombia, after Bogota and Medellin. It was founded on July 25, 1536, being one of the oldest cities on the entire American continent. Commonly, Cali is called "The Branch of Heaven" or "The World Capital of La Salsa", given the large number of artists dedicated to dancing this music genre. Cali is well known, besides its historical attractions, for its active cultural life that is due in large part to its ethnic wealth that allows a wide diversity and exchange of musical rhythms, not only in specific places but in the streets of Cali.